The Firkin asked us to pitch their business with a ‘cocktails’ campaign to get young women into their bar. We told them their bar was terrible and no woman would ever be caught dead in their man-caves. We won the business.

Then instead of doing an ad campaign, we consulted and changed their entire business. New look, new menu, new music, new everything. I love how our creativity is being applied in so many new ways to help our clients.

Results: Besides the tasty new poutine recipe, Firkin’s business is up big time – including with lots of young women. I’ve personally checked. A lot.

Design team: Mackay Wong, Dean Martin, Mike Kwan,