SickKids Hospital – Real Hero (Non-traditional)
A great idea that also makes a great point. Also delivers on an important strategic change of direction for the campaign in that we show that the donations are working.
Results: The most donations in the hospital’s history, and over 500K views with virtually no support, including a tweet from Avril Lavigne!
Awards Highlights: Atomic Bronze, Multiple Applied Arts, and hopefully more to come.
Team: Christian Martinez/Tyler Schell/Ryan Spelliscy/Raquel Rose