Tribeca – ReActor (Experiential)
Everyone loves the movies. Everyone dreams of being in the movies. That was our inspiration for our fun, interactive activation and promotion for the Tribeca Film Festival.
Awards: 3 Cannes Lions (Silver and 2 bronze) 3 One Show Pencils and a bunch of NY Festivals trophies.
Results: Seriously, record attendance numbers in every way.
Team: There’s like a million people on this one but want to call out Jen McBride, Greg Erdelyi, Aaron Padin, Itai Inselberg, Katie Bourgeouis, Soyeon Yoo, Emely Perez, Zeynep Cingir, Nick Orsini, and Matt Baker.