Northwell – Fin (Non-Traditional)
An incredible team effort that is one of the proudest things I’ve ever been a part of. Not only because it proves out one of my beliefs of Brand Acts over Brand Ads, but because it’s a true innovation that was ideated and led by our team.
Awards: A Silver and Bronze Cannes Lions, Gold Clios, Gold Adweek Issac Award, and recognized as facebook’s best practice for use of their platform.
Results: To date, a dozen new amputees are in the process of receiving their Fin.
Team: Northwell’s innovation, prosthetic and 3D printing team plus a passionate JWT team led by Ben James/Bob Broadfoot/Rob Colluci/Karl Ackerman on the creative side, but so many others contributed to make this happen.