Puma BeatBot (Non-Traditional)
The Puma team came up with a great idea. After months and months and, yes, many more months, they were able to bring it to life. Usain even loved it.
Awards: Great start with a Silver Cannes Lion and multiple shortlists.
Results: Sooooo much PR.
TECH – FastCo, Mashable, TechTimes, Tech Crunch, Popular Mechanics, Engadget, PSFK
Sports – Men’s Journal, NBC Sports, Men’s Fitness, ABC Sports, Women’s Running
Other – GQ, Reddit, Examiner, ADWEEK, Creativity,
Team: Florent Imbert, Emmanuel Lalleve, Adam Kerj, Ben Morejon, Andrew Curtis, Karl Ackermann, Jen McBride, Jason Curtis, Chris Klein, Greg McConnell, Chris Burgess, Caroline Morse, Kristin Robinson, Rik Mistry and that’s just the JWT NY team. Plus, several other partners that did an amazing job.