An incredible mechanic that our strategy team discovered, combined with a brilliant creative idea around an ‘enemy’ to rally against. A story about inequality and how one small community centre would make a difference. Huge team effort on behalf of the Jane/Finch Community Centre.

Awards:  2 Cannes Lions (Gold and bronze), plus one of 17 global Innovation Lion finalists, 6 One Show Pencils, Clios, D&AD, LIA and many, many others. Truly one of the biggest campaigns of 2023.

Results:  Most importantly, record donations in record time raising more in 5 days in their previous 3 years combined.

 
Team:  Erin Kawalecki, Graham Candy, Chenice Piercy, Ian Dunlop, Amr Elkouedy, Liam Murphy, Hanna Bratt, Ana Del Monaco, Lais Tavares, Raul Garcia