Cannabis is legal in Canada. Cannabis advertising? Not so much. Our team found a very creative work-around to promote the chain of Stok’d stores.

Awards:  2 Cannes Lions, 7 One Show Pencils (3 Golds), 2 Clios, 2 D&AD, 7 LIAs, plus Campaign of the Year in Ad Age, Strategy mag, Contagious and many others.

Results:  26% increase in-store, 29% increase online (Vs. Same Period Previous Year while the industry was flat, if not declining).

 
Team:  Erin Kawalecki, Graham Candy, Bernice Lo, Adam Notzl-Keyser, Chenice Piercy, Ryan Chiasson, Hanna Bratt, Dennis Soler, Emily Fixman, Mark Khatter, Shubham Vijan, Lisa Bigioni, Erica Orofino, Nimble Content, Jigsaw, Recess Post