BMW 1M – Campaign (Integrated)
8 million views, including 3 million views in the first 3 weeks. Top 10 most shared automotive videos of all time.
Awards: Cannes. D&AD. LIA. Clios. Webbys. A bunch of Canadian golds in Marketing, ADCC, Bessies and a dozen in-book Applied Arts.
Results: Most importantly, this halo campaign was followed by the most successful sales year (2011) in BMW Canada’s history with no new vehicle launches or extra sales support.
Probably why it also won 3 Gold CMA’s and a Gold Cassie.
Creative Team: Raul Garcia/Brian Murray
Props to our Account Director (Daryn Sutherland) who also produced these films.