SickKids Hospital – Better Tomorrows (Integrated)
45 spots in 45 days. Incredible effort by the team. Of course that is dwarfed by the incredible lives and compassion of the children, families and staff at the hospital.
Results: $37 million in donations – The highest donation results in the history of the Hospital.
Award highlights: 2 Silver Cannes Lions plus 5 shortlists, D&AD White and Graphite Pencils, Silver & Bronze LIAA, Atomic Grand Prix and 4 Golds, One Show and Clios shortlist, 3 CMA Golds and Silver, Bessies Gold and Silver.
Team: Cindy Habana/Mike DeCandido/Ryan Spelliscy/Raquel Rose