I got lucky and got to work on the launch of Mackenzie. A brave client and a lot of work led to the launch of Mackenzie’s ‘Choose Wisely’ campaign.  A big success in the award shows but a galvanizing effort for all the employees of Mackenzie and the financial advisors they partner with.

Awards: Numerous Canadian awards and the infamous Midas Gold (the prestigious NY Festival Financial Awards!)

Click on the arrows/circles to see the others in the campaign.

Art Director: Marc Melanson/Israel Diaz/Tom Hurd