CIBC – PanAm Sponsorship (Non-traditional)

May 1, 2012

To promote CIBC’s role as lead sponsor of the 2015 Toronto Pan/Parapan Am Games, we took an innovative approach to bringing the campaign to life by making it larger than life. Did I mention it was inside a bank? A bank!

Results: Typical weekend of new accounts sign-ups: 5    Installation Launch Weekend: 200

Awards: CMA Bronze (only entered in this show to date)

Art Director: Mike Dietrich

Special account props to Jenn Steinmann, Lindsay MacGregor and Chris Yang for the fastest turn around time ever.