Toyota Matrix – Sticks to the road (Digital)
To launch the redesigned Toyota Matrix, we created two revolutionary ad units. The first was the world’s first 720 degree view of the vehicle in cyber, that included multiple games, worlds and interactive films. This was in 2008!
Results: Featured site on Creativity, a six minute average viewing, and over a million hits in the first 6 weeks. Oh, and the Matrix went to #1 in the category for Toyota that year.
Awards: Cannes Finalist. Marketing Gold.
Experience it here. (Flash required)
Art Director: Basil Cowieson