BMW M5 – Bullet (Film)

June 1, 2012

“BMW Canada has done it again. And by “it” we mean creating a hugely buzzed-about online film that has fans and skeptics talking about how they achieved the eye-blasting visuals therein.” – Fast Company

Also featured in a bazillion places including ADWEEK, Creativity, full page article in the Globe and Mail, and Fifty Cent’s site. Yes, Fiddy himself!

Results: 3 million views in 8 days. Record sales as a result of this halo campaign. In fact, 2012 sales topped the record year set in 2011.

Awards: Communication Arts Advertising Annual. Silver One Show pencil and merit. Cannes Film Shortlist. Bronze Marketing and craft award. Eleven Applied Arts in-books. Five ADCCs (incl. Gold). Best in Show plus 2 golds in Bessie’s. 4 CMA’s including Gold. It was also chosen as the Sequel of the Year by Strategy Mag.


Creative Team: Raul Garcia/Brian Murray