Sub of the Day (Radio)
This little radio campaign for the GTA included seven commercials, one for each day of the week. Not only did it advertise the Sub of the Day promotion, there were 43 product mentions as well! I’ve included a couple of them here. Have a listen. Ideally before lunch.
Results: 92 stores in Toronto hit record sales during the promotional time period. Also had a lift for all stores of over 10% when the average promotion had a lift of about 2-5%.
Awards: Silver Crystal, ADCC Merit, CMA Bronze and in-book for Applied Arts.
Writer: Brian Murray