PFLAG – RAISE THE PRIDE (Digital)
A simple idea by our team that takes all the negative of LGBT tweets and sends a message to help turn it on its head.
Results: One little flag pole outperformed every major sponsor of World Pride receiving 6% of all conversation.
Award highlights: Two Cannes Lion Shortlists including Innovation Lion, Clios, Two LIAA’s, One Show & NY Festivals finalist, 4 CMA’s, Atomic Bronze and Marketing shortlist.
Team: Patrick Schroen/Alex Newman/Braeden Laverty/Santiago Fernandez-Concha (ShantyTown Inc.)