BMW X3 – AWD (Radio)
This little retailer radio spot creatively used the speakers to dramatize the benefit of BMW’s AWD Xdrive. And btw, the use of this left/right speaker thing was a few years ago, well before it got trendy years later.
Results: Helped BMW achieve their best sales year in BMW Canada’s history.
Awards: Gold Crystal. Silver ADCC. Applied Arts.
Writer: Cory Eisentraut