BMW X3 – AWD (Radio)

October 8, 2010

This little retailer radio spot creatively used the speakers to dramatize the benefit of BMW’s AWD Xdrive. And btw, the use of this left/right speaker thing was a few years ago, well before it got trendy years later.

Results: Helped BMW achieve their best sales year in BMW Canada’s history.

Awards: Gold Crystal. Silver ADCC. Applied Arts.




Writer: Cory Eisentraut