Results: Part of the campaign that had 8 million views. And let to the best sales year in BMW Canada’s history.

Awards: Cannes. Clios. D&AD. LIAs. Webbys. One gazillion Canadian awards.

Do you like how I didn’t say what it won in those fancy shows? Implying it medaled? Well it did get a couple of medals internationally, but that’s all you’ll get out of me!

btw – the driver was in Fast and the Furious, the Town, and a few other big Hollywood films.

Creative Team: Raul Garcia/Brian Murray

Props to our Account Director (Daryn Sutherland) who also produced these films.