BMW 3 Series – (Digital)

February 20, 2012

Parallax is trendy, yes. But a 3-column-move-in-any-direction-parallax isn’t trendy because it had never been done. And it tied perfectly to the new 3 series that had 3 different models to launch. And oh yeah, it’s the 3 series.

Awards: thefwa, awwwards and a few Canadian awards too.






Team: Alex Manahan/Andrew Bernardi/Mike Dietrich